Who we are

At The FAB, bread isn’t just food – it’s a story of love, curiosity, and connection.

Our story begins in 2020, when the world suddenly slowed down. At that time, I had just stepped away from my career as a financial trader and was living in New York with my wife and two young children. Far from home, without family support, without school… and without bread, a father’s instinct spoke first: to feed and protect my own. Out of necessity, the kitchen turned into a bakery, and the simple act of making bread became an act of love.

But very quickly, something else awoke. With the mind of an engineer, I was captivated by the mystery hidden in three simple ingredients – flour, water, and salt. How could such simplicity give rise to endless flavors, textures, and shapes? Loaf after loaf, my curiosity grew into a passion, and the kitchen filled not only with bread, but with wonder.

From sharing loaves with friends to baking dozens each week, demand blossomed. In 2023, training alongside Italian master baker Davide Longoni transformed passion into true expertise. By May 2024, an artisanal diploma opened the path toward a larger dream: a bakery rooted in tradition, yet created for the rhythms of today.

That dream came alive in 2025 with the birth of The FAB: a new way of baking, where bread no longer waits behind a counter but comes to meet you. Fresh loaves can be found in several partner pick-up points across Milan – making it easier than ever to bring hand-crafted, organic bread into your daily life.

Because bread is never just bread. It gathers us. It nourishes us. It makes us feel at home.

Yan

 

I didn’t come to bread through flour or fermentation, but through people.

Before The FAB, I was a lawyer.
A profession rooted in listening, responsibility, and an unwavering attention to human stories. Of course, those jobs has different impacts on everyday life. But in both cases, it requires patience, rigor, and above all, humanity. Indeed, although these two worlds may seem far apart, they actually are connected.

What drew me to justice then is what draws me to bread today: the same desire to work with people, to create trust, and to place human beings at the center of everything. In both cases, it’s about care and respect — for individuals, for processes, and for time.

The FAB was born from a simple conviction Yan carries deeply: good food has the power to reconnect us — to our bodies, to our memories, and to each other. Bread, more than any other food, embodies this idea. It’s humble, universal, deeply cultural… and profoundly emotional.

So of course I wanted to be part of Yan’s journey!

My role at The FAB is to build bridges. Between Yan’s hands and your table. Between craftsmanship and everyday life. Between tradition and modern rhythms.

I come from a world of projects, words, communities, and details. I love structuring ideas, shaping stories, creating links, and imagining experiences that feel warm, simple, and meaningful.

Yan is the artist, the one who gives life to the dough. I am the one who makes sure this bread has a place, a voice, and a story — and that it always feels like home.

Iris

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